012 Smile.Communications to Sell its Current Telecom Business to Ampal for NIS 1.2 Billion

November 17, 2009

PETACH TIKVA, Israel – November 16, 2009 – 012 Smile.Communications (NASDAQ
Global Market and TASE: SMLC), an Israeli telecommunications service provider, today
announced that it has signed an agreement with a wholly owned subsidiary of Ampal-
American Israel Corporation (Nasdaq: AMPL) to sell its current telecom business for NIS 1.2
billion, or approximately $318 million. The transaction is subject to customary closing
conditions, including the receipt of regulatory approvals from the Israel Ministry of
Communications and the Israel Antitrust Commissioner.
Commenting on the transaction, Ms. Stella Handler, CEO of 012 Smile.Communications,
said, “We are very pleased to enter into this agreement with Ampal to sell 012
Smile.Communications’ business. This transaction represents an important step in finalizing
our recently announced agreement to acquire the controlling stake in Bezeq The Israel
Telecommunication Corp., Israel’s largest telecommunications provider (TASE: BZEQ).”
Mr. Shaul Elovitch, Chairman of 012 Smile.Communications, added, “During the past several
years we have worked diligently to build 012 Smile.Communications’ operations, with the
result that 012 Smile has become one of Israel’s leading telecommunications providers and
brands. We congratulate Ampal on its decision to acquire the business of 012
Smile.Communications and on the successful conclusion of our agreement.”
J.P. Morgan plc acted as exclusive financial adviser and Fischer Behar Chen Well Orion &
Co. as legal adviser to 012 Smile.Communications in connection with the transaction.
About 012 Smile.Communications
012 Smile.Communications is a leading provider of communication services in Israel,
offering a wide range of broadband and traditional voice services. The Company’s broadband
services include broadband Internet access with a suite of value-added services, specialized
data services and server hosting, as well as new innovative services such as local telephony
via voice over broadband and a WiFi network of hotspots across Israel. Traditional voice
services include outgoing and incoming international telephony, hubbing, roaming and
signaling and calling card services. 012 Smile.Communications services residential and
business customers, as well as Israeli cellular operators and international communication
services providers through its integrated multipurpose network, which allows the Company to
provide services to almost all of the homes and businesses in Israel. 012 Smile is a majority
owned subsidiary of Internet Gold – Golden Lines Ltd. (NASDAQ: IGLD) one of Israel’s
leading communications groups with a major presence across all Internet related sectors.
Internet Gold and 012 Smile are part of the Eurocom Communications Group.
For additional information about 012 Smile.Communications Ltd., please visit the Company’s
investors’ site at http://www.012.net.
Forward-Looking Statements

This press release contains forward-looking statements that are subject to risks and
uncertainties. Factors that could cause actual results to differ materially from these forwardlooking
statements include, but are not limited to, general business conditions in the industry,
changes in the regulatory and legal compliance environments, the failure to manage growth
and other risks detailed from time to time in 012 Smile.Communications’ filings with the
Securities Exchange Commission. These documents contain and identify other important
factors that could cause actual results to differ materially from those contained in our
projections or forward-looking statements. Stockholders and other readers are cautioned not
to place undue reliance on these forward-looking statements, which speak only as of the date
on which they are made. We undertake no obligation to update publicly or revise any forward-looking statement.

For further information, please contact:
Investor relations contacts:
Mor Dagan – Investor Relations
mor@km-ir.co.il / Tel: +972-3-516-7620
Garth Russell – KCSA Strategic Communications
grussell@kcsa.com / Tel: +1-212-896-1250